Behind the Brochure: The Real Work of Senior Placement Specialists
Kayevon Serna reveals how expert guidance, deep research, and empathy help families avoid costly mistakes and find the right care for aging loved ones
Dale Corpus
4/14/20254 min read
Navigating the world of senior living for an aging parent can feel overwhelming.
If you're an adult child in the San Francisco Bay Area (Contra Costa, Alameda, Santa Clara, San Mateo, San Francisco, Solano, and Napa counties), balancing daily life with profound decisions like downsizing, selling a home, choosing care, and managing emotional stress is tough.
That’s why we welcomed Kayevon Serna, a senior placement specialist, to the Simplify Senior Transitions Podcast. Hosted by senior transition specialist Dale Corpus, this episode unveils the "invisible challenges" families face. Kayevon’s unique blend of over a decade working directly with older adults and her healthcare administration background makes her the compassionate and strategic guide families need.
Here's what you'll learn in this episode:
The crucial "detective work" senior placement agents perform to ensure your loved one's safety, often uncovering vital information you didn't know to look for.
How to navigate complex family dynamics and emotional situations with grace, prioritizing your loved one's needs.
Key insights into understanding facility compliance, citations, and quality of care, equipping you for truly informed decisions.
The power of active listening, empathy, and empowering your senior loved one through this challenging life transition.
Practical red flags to watch out for during community tours and the vital role of intuition.
Beyond the Brochure: The Essential Detective Work of Senior Placement Agents
It’s easy to focus on beautiful amenities, but Kayevon reveals a placement specialist's job is largely detective work. They don't just find a nice building; they dig deep into a facility's history.
This includes reviewing citations – from simple issues like bleach left out to critical ones like unrecorded medication. They also investigate DSS (Department of Social Services) history, staffing patterns, and staff turnover rates. While this information is public, knowing where to find and interpret it is key.
Kayevon shared an example where her work uncovered multiple substantiated complaints at a seemingly perfect community, unknown to the family. This behind-the-scenes research, including checking Yelp and Google reviews, ensures your peace of mind.
Understanding and Vetting Communities: What to Look For
How do placement agents vet communities beyond sales pitches? They use California’s DSS website religiously, combing through inspection reports and complaint histories for patterns like repeat violations or understaffing.
Beyond paperwork, Kayevon emphasizes visiting communities often, building relationships with staff, talking to caregivers, checking staffing ratios, and chatting with current residents. These interactions reveal more than any brochure.
She also highlights crucial red flags during tours: poor lighting, strong odors, staff avoiding eye contact, disengaged or unkempt residents, and high leadership turnover – signaling instability.
Kayevon recounts how, as a former recreation therapist, she noticed a lack of staff engagement in a memory care unit, a critical red flag for residents needing structured programs. This helped a family find a more attentive environment.
Navigating Complex Family Dynamics and Emotional Stress
The journey to senior living is deeply emotional. Kayevon often navigates sibling disagreements (one wanting assisted living, another in-home care) or loved ones in denial.
Her approach: treat each voice with respect and refocus on the loved one's actual needs. She helps families visualize the realities of each option, presenting facts with compassion.
For adult children dealing with parental denial, Kayevon offers "gentle truths," providing objective observations and examples that help reality "click." If cognitively intact parents are resistant, she reminds families that aging doesn’t mean losing autonomy, and their "no" must be respected.
She explores compromises like short-term respite care (temporary caregiver relief), allowing an easing into transition.
Kayevon stresses active listening without an agenda when speaking with seniors, validating their feelings of grief, frustration, or fear. This move is a significant life transition, often a perceived loss of independence. Her goal is to ensure seniors feel seen, heard, and supported, empowering them by asking their opinion first during tours.
Why a Placement Agent is Your Partner
Many assume all placement agents are the same, but Kayevon stresses it's not a one-size-fits-all service. A good agent is truly a "part detective, part advocate, and part counselor."
They know the crucial questions you don't even realize you need to ask, always prioritizing your loved one's safety, well-being, and dignity.
Kayevon’s deep expertise, honed over 13 years in senior living and her healthcare administration background, allows her to understand not just what a community offers, but how it truly operates – even where gaps exist. This helps her advocate better and make complex transitions smoother.
Her definition of success? Hearing a family say, "I finally slept last night," or seeing a senior thriving, laughing again, and making friends. This work helps families at one of life's most vulnerable crossroads.
Navigating a senior transition can feel like trying to find your way through a dense fog, especially when emotions are high. A senior placement specialist acts like a lighthouse, illuminating the safest path, pointing out hidden rocks, and guiding you steadily to shore.
Feeling overwhelmed? You don't have to navigate this alone.
📞 Schedule a FREE consultation with Dale Corpus to discuss your family's unique situation at www.simplifyseniortransitions.com.
🎧 Listen to the full episode of the Simplify Senior Transitions Podcast for even more insights, or contact Dale directly via Instagram @soldbydale.
📬 P.S. Got news or an amazing story to share? Hit us up at dale.corpus@exprealty.com and you might be featured in our next episode!
👉 Remember, always check out the transcript for detailed insights. Happy listening!
Watch The Podcast Here



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